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In the corporate world, many businesses chase revenue growth, market share, or valuation as key indicators of success. While these metrics are essential, they often overshadow the most fundamental measure of financial health—cash.

As the seasoned adage goes, “Revenue

Over the years, I’ve collaborated closely with hundreds of CFOs, engaging in conversations that go beyond just numbers and reports. These interactions have given me deep insight into the challenges they face—the pressure to deliver accurate financials, the need to